What you build doesn't need to be important | #1 AI PM Certification private sale
Does what you build need to be important before it’s worth building?
I’ve been thinking about this question a lot lately.
One of the most common reasons people give for not building something is that the idea isn’t “big enough.” It won’t become a company. It won’t make money. It won’t change the world. It won’t justify the time investment.
But when I look back at many of the things that ended up creating opportunities, teaching me new skills, or leading to something bigger, they rarely started with grand ambitions. They started because I was curious. Because something annoyed me. Because I wanted to learn. Because I wondered if I could.
What’s different now is that AI has dramatically lowered the cost of experimentation. Building no longer requires the same commitment it once did. You can create a prototype over a weekend, automate something that bothers you at work, make a tool for your family, or test an idea that has been sitting in your head for months. The question is no longer whether the idea is important enough. The question is whether it’s interesting enough to explore.
I think many people are still evaluating ideas using the old economics of creation, where building was expensive and every project had to justify itself. Today, an idea doesn’t need a business model, a fundraising deck, or a five-year roadmap to be worthwhile. It can simply solve a small problem. It can save you time. It can teach you something. It can make your child’s day. It can exist because creating it was fun.
Ironically, many of the things that eventually become important don’t start out looking important. They start as side projects, experiments, curiosities, or solutions to problems that only one person seems to care about.
So perhaps we’re asking the wrong question.
Instead of asking, “Is this important enough to build?”
Maybe we should be asking, “What could I learn by building it?”
Because in a world where the cost of creation has collapsed, curiosity is becoming a much better reason to build than importance.
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